Prime Minister Sheikh Hasina on Thursday urged the businessmen in leather footwear and leather goods industries to put concentration on developing ‘Brand Bangladesh’, revealing that the ‘Leather Development Authority’ would be formed for the sector.
“Let our products be marketed under our own name. Let the name of our country be highlighted. I want the name of Bangladesh to shine and grow,” she said while inaugurating the 4th edition of Bangladesh Leather Footwear & Leathergoods International Sourcing Show (BLLISS-2023) as chief guest in the city’s Bangabandhu International Conference Center (BICC).
For this, the premier said, her government will provide all necessary assistance and cooperation to the businessmen in the sector.
She mentioned that many countries take the main parts of a product after producing those in Bangladesh and carry out necessary finishing, then market the product under their name.
“We can develop our own brands and market those under the name of Bangladesh,” Sheikh Hasina said, adding, “It is better to focus on creating ‘Brand Bangladesh.”
She told the businessmen that they should concentrate on “whether we can create Brand Bangladesh.”
Referring to the increasing purchasing capacity of the country’s people, the Prime Minister said, “Our own market is being created and expanded. The more our market would expand the better results it would bring for us.”
Source: https://businesspostbd.com/national/pm-for-developing-brand-bangladesh-for-leather-goods